I would like to open tomorrow with a consideration of The Atlantic’s recent decision to publish a sponsored article (that is, a paid advertisement) by the Church of Scientology — a decision it quickly admitted was a mistake. As news organizations try to figure out how to make money in the digital age, the wall of separation between the business and editorial sides is becoming increasingly fuzzy. Please have a look at these two articles:
- “Here’s The Atlantic’s Sponsored Article On Scientology That Twitter Is Going Insane About,” Business Insider, Jan. 14 (also a good example of an SEO-driven headline)
- “The Atlantic Apologizes for Scientology Ad,” The New York Times, Jan. 15
Here is a link to Twitterfall, which I will be demo’ing briefly.
Also tomorrow, we will have our first student presentation (from Samantha Caro); we will check in on our experiences live-tweeting an event; and we will get started with Storify (please make sure you do the reading).